Staff Directory

Robert Skrob, CPA, CAE
Robert has served as the Executive Director of Destinations Florida since January 2001.   Under his leadership, Destinations Florida's membership has grown to represent over 99% of Florida's tourism industry.  Robert launched two annual events on behalf of the association;  in the Fall the Annual Conference dedicated to CEOs while the Destination Marketing Summit provides education to all levels of county tourism promotion agencies in the Spring.   Robert is the owner of Membership Services, Inc., an association management company specializing in membership marketing, recruitment and retention.  In 1999 he was tested and certified by the American Society of Association Executives as a Certified Association Executive, a designation he has maintained in the years since.  He's the author of 3 books on marketing and is a frequent presenter, coach and consultant in the marketing field.  Although he hasn't practiced public accounting since 2003 he maintains his license and fulfills its continuing education requirements for his mother, who wants him to keep his license so he has something to fall back on if this association management and marketing consultant thing doesn't work out.  Robert has been married to Kory since 1994 and has two children, a daughter Samantha and a son Robert.  He enjoys running and smoking Partagas #10 cigars, although rarely at the same time.  


Suzanne Hurst, CAE
Suzanne has served as the Deputy Executive Director of Destinations Florida since 2008 and is responsible for member services, recruitment and marketing.  Suzanne graduated from Florida State University with a degree in English and Public Relations.